Good Dye Young Semi-Permanent Hair Dye in Killswitch Gray - Vegan, Cruelty-Free Hair Color

Vibrant Color for All: Rock-star Grade & Hair-healthy

Good Dye Young (GDY), a hair color brand founded by Hayley Williams, the lead singer of the Grammy Award-winning band Paramore, and her longtime hairstylist and makeup artist, Brian O'Connor, offers a vibrant hair care routine. The two friends, united through years of creative collaboration, developed GDY as a good-for-you hair color brand that aims to build a community centered around color, connection, and creativity, breaking down the traditional walls of a company.

The GDY Vibrant Hair Routine features products that combine salon-grade pigments with a nontoxic, conditioning formula to deposit ultra-vibrant color. The semi-permanent hair dyes do not damage the hair; instead, they are highly conditioning, with the color deposited on the hair shaft, acting like a stain that gradually fades with each wash (lasting 15-24+ washes).

Infused with natural ingredients, the GDY hair dyes are fragranced with the essential oil Bergamot, known for its mood-lifting properties, and contain Sunflower Extract to provide UV protection, shielding the hair from the sun and hot tools that can cause color fading. These temporary hair color products are vegan, cruelty-free, and made in the U.S.A.

To achieve the best results with the GDY hair dyes, it is recommended to use them on level 10 light blonde hair. Customers can lighten their hair using the GDY Lightening Kit and then apply the desired color, making sure to fully saturate the hair. After 30 minutes, the color should be rinsed out with cool water.

GDY's mission is to create a community that celebrates self-expression, color, and happiness about being who you are. The brand's vibrant hair care routine offers rock-star grade color with a hair-healthy formula, empowering individuals to embrace their unique style and identity.

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